The Power of Thank-You Notes

Nov 18, 2021 | Business Tips

As we approach the holiday of giving thanks, it’s the perfect time to think about how we can use thank-you notes in our businesses and lives to express our gratitude to others.

When to Say Thank You

There are many opportunities in business to say thank you:

  • When a client or associate sends you a referral that results in business
  • When an employee goes out of their way to fix a problem or make a customer happy
  • When a customer makes a large purchase
  • When a vendor over-delivers
  • When someone sends a gift
  • After a speaking engagement or an event when someone has hosted you
  • When someone provides advice that has been helpful, whether face to face or in a book or article
  • When someone does a favor or something nice that you’d like to reward

Keeping thank-you notes top of mind will help you think of more opportunities to use them.

What to Say in Your Thank-You Note

You don’t have to be a professional writer to make a thank you note sound good. Just write from the heart. Let the recipient know what you are thanking them for. Express a detail about the item or activity involved. And then thank them again.

If you are unsure about what to say, write a draft first that you can edit. Then transfer the version that you are happy with to your stationery. It’s far better to hand-write your thank-you note than to use a computer-generated one.

Personalized stationery for thank-you notes is definitely recommended. They add a formal and professional touch to your thank-you note, enriching the experience for the recipient.

Sending gift baskets can be a good idea, but sending a hand-written thank-you note alone can be the most powerful action you can take, especially if it is not expected.

While many businesses send holiday cards each year, thank-you notes can be far more powerful. If your budget is limited, you might want to replace your holiday mailing with thank-you notes instead.

One more thing to consider NOT doing is making your thank-you note into an advertising event for your company. If you want to send promotional items such as t-shirts, mugs, or other items, do NOT do it with your thank-you card. Sending thank-you notes is not a marketing event; it’s a time for gratitude. Sending clients promotional items can be very welcome; just don’t do it at the same time.

Helping others feel gratitude is the fastest way to experience happiness. Sending thank-you notes is not only good business, it’s good for our health and wellness, too.

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MKBA, Inc serves clients in Thousand Oaks, Simi Valley, Moorpark, Agoura Hills, and Ventura County, CA

More Knowledge…Better Application

Bernadette Amos, CEO

As a CPA, I understand that managing the financial aspects of a business can be overwhelming. There are so many different factors to consider, from tracking expenses and revenues to preparing financial statements and tax returns. It can be hard to keep up with everything, especially if you don’t have a background in accounting or finance.

If you’re feeling overwhelmed by the financial aspects of your business, I encourage you to reach out and schedule a discovery call. Together, we can find solutions to lower your stress, avoid any issues with IRS and help you enjoy your business again.

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